Our actions

Paco Lapin

Action :

Sharing products

How it works :

Every year at Christmas time since 2008, Oxybul Learn & Play offers customers an exclusive soft toy: for each soft toy purchased, €3 is donated to the SOS Villages d'Enfants association.

Benefits :

« SOS Villages d'Enfants was born from a simple and generous idea - to give children who are orphaned, abandoned or separated from their parents, the joy of growing up together within the warmth and safety of a new family life.

Over the years, the SOS Villages d'Enfants project has become firmly established in placing brothers and sisters together in children's villages, both in France and throughout the world.

Pour répondre toujours mieux aux besoins des enfants, la mission de SOS Villages d'Enfants s'est élargie avec des actions en faveur de la prévention de l'abandon, de l'éducation et de la santé. 

Results :

In 2011, more than 16 800 Paco Lapin soft bunnies were sold, raising €50 000 for the association. In 2009 and 2010, soft toys Basile the dog and Charly bear raised €45 000 and €25 000 respectively.

Love Bag

Action :

To encourage our customers to take part in clothes recycling.

How it works :

Since 2007, Okaïdi has run its Lovebag campaign twice a year. Green design bags (100% recycled) are given to customers and they are invited to bring their children's clothes which are no longer used back into the store.

Benefits :

The aim is to help the association Le Relais, which gives clothes a second lease of life whilst creating long lasting jobs.

Results :

Since the launch of the campaign, 200 tons of textiles have been collected..

World children's rights day

Action :

To introduce children and their parents to the Declaration of the Rights of the Child in a fun and educational way.

How it works :

For International Children's Rights Day on 20 November, a board game is offered to Jacadi customers over the course of a week. The game invites children and their parents to find out about children's rights through a series of questions and answers. This campaign takes place in France, Benelux, Germany, Austria, Switzerland, Spain, Portugal and Italy.

International Okaïdi stores have a window display entirely dedicated to promoting children's rights (with no commercial advertising or products).

In Europe, the dates of the Love Bag campaign coincide with Children's Rights Day.

Results :

From 14 to 20 November 2011, over 17 450 board games were given out in Jacadi stores in French, English, German, Spanish, Italian and Portuguese.

Environmentally friendly bags

Action :

Design environmentally friendly bags to be distributed in our stores

How it works :

For getting back to school, Okaïdi offers their customers a reusable bag for €1, made 100% from recycled plastic bottles.. It makes a great satchel for children or a handy bag for mums.

Oxybul also distributes re-usable carrier bags amongst its customers, made from recycled plastic bottles.

In the IDkids stores the bags distributed are designed using paper produced by forests managed by the PEFC organisation (Programme for the Endorsement of Forest Certification). The ink used is water based (solvent free).

Benefits :

We're strongly committed to the "Environment" aspect of our RESSEBraC concept (Entrepreneurial, Social, Societal and Environmental Responsibility of the Brands for Children).

Results :

The Okaïdi bag has been a big hit. In 4 weeks over 60,000 bags were sold in Europe. Further afield, 22 000 bags were ordered by our international stores.

Love Maille

Action :

Launch of a collection of hand knitted garments made in France by mothers in difficulty.

How it works :

Thanks to a partnership between the Okworld foundation and the Amitié Partage association in Roubaix, ten struggling mothers were able to take part in a unique reintegration programme.

A knitting workshop where they received personalised assistance enabled them to create over one hundred items of clothing for infants aged 0 to 3 months. Obaïbi selected the designs, and Phildar provided the wool and haberdashery. In December 2011 the products went on sale at the ID Kids store at Fâches Thumesnil, in the North of France. The next collection will be available from May 2012.

Benefits :

The goal is to help these people in difficulty to regain their self-confidence so that they can get on to a skill training course and/or find employment.

Results :

In 6 weeks, 63 of the 126 items were sold, generating a revenue of €1 118. A second collection is currently underway.

L'avenir c'est nous

Action :

Distributing encyclopaedias from the "L\'avenir c'est nous" (We are the Future) collection and donating prizes for the competition run during the book\'s launch.

How it works :

Okaïdi bought and put on sale 10 000 copies of the "L'Avenir c'est Nous" encyclopaedia collection.

Other copies of the book were donated to schools in the Lille area through our employees or by giving them directly to the schools.

Okaïdi supplied 200 Okaïdi "Explorer" cardigans to reward children who took part in the launch competition when the book came out.

The distribution of the book was also a good occasion to organise a competition amongst the Okaïdi-Obaïbi teams: the winning teams were sent on a reporting mission to Morocco to visit two associations supported by the Okworld Foundation.

Benefits :

Incite children to play an active role in changing the world to make it better.

Results :

Of the 10 000 copies of the encyclopaedia :

• 4 500 were sold in French speaking Okaïdi stores
• 2 000 were donated by employees to schools in the Lille area
• 1 500 were given to employees of the group
• 2 000 will be donated to schools and hospitals.