The group's history

1996

Jean Duforest, co-founder of the Camaïeu Group, takes over the child section of the company with his business partner Jean-Luc Souflet, with 30 stores, 100 employees and one common goal: "Working to make a better world for growing children".

2000

The Okaïdi Brand is officially launched with 100 stores and 440 employees. Okaïdi: a modern brand for children aged 0 to 14, with an affordable, comprehensive product range which respects the ideas and identity of every child in the world.

2001

The Brand is launched internationally. Okaïdi has opened 160 stores all over France.

2002

Okaïdi launches the Obaïbi brand with a new concept intended specifically for babies and young children from 0 to 5.

2003

Creation of the Okworld association whose mission is to fund actions promoting the respect and protection of children throughout the world.

2005

Creation of the Rigolo Comme La Vie association, a childcare centre for small children (nursery) meeting the needs of families by creating a link between local neighbourhoods and the company.

2005

The company changes its single brand organisation to a multi-brand model and becomes ïdgroup.

2005

Jacadi joins ïdgroup. An authentic, prestigious and contemporary French brand which conjures up nostalgic childhood memories.

2005

Véronique Delachaux joins ïdgroup. A brand of maternity clothes for looking great right through pregnancy.

2008

Creation of the 1st ïdkids store.

2010

ACT FOR KIDS to make our customers aware of our original mission from 1996.

2010

Oxybul Learn & Play joins ïdgroup.